Bachelor of Business Administration

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Bachelor of Business Administration

Bachelor of Business Administration

Program Profile

Name of the program degree Bachelor of Business Administration
Program duration To be completed in 4 years on a full-time basis
Total credits 120 credits
*Minimum

Program Mission

The overall aim is to provide students with the best education – the right knowledge, skills, expertise, and experiences so that upon graduation they can attain meaningful careers with accelerated advancement opportunities.

The mission of the BBA Program is to provide undergraduate students with a well-rounded quality English-based business education to become competent business professionals, leaders and entrepreneurs with integrity who are critical thinkers and aspire to move Vietnam to a respectable position in the world.

Concentrations

  • Finance
  • Marketing
  • Entrepreneurship
  • Business Analytics
  • Operations and Supply Chain Management
  • Hospitality Leadership

Minors

Please view all information about VinUniversity’s minors HERE.

*The program educational objectives are formatted to abide by the most updated version of the curriculum framework’s format.

1. PROGRAM EDUCATIONAL OBJECTIVES (PEO)

PEO 1: Professional Competence

Master strong professional competence of core business knowledge, analytical tools, and industry-relevant skills to effectively manage operations, develop strategies, and drive organizational performance across diverse business contexts.

PEO 2: Entrepreneurial Leadership
Lead innovative business ventures and initiatives that respond to emerging market opportunities and dynamic environments, promoting Vietnam’s economic development through entrepreneurial thinking and execution.

PEO 3: Business Ethics Sustainability, and Global Impact
Incorporate ethical principles and strategic thinking to make sound, forward-looking business decisions that promote organizational success, foster social and environmental responsibility, and elevate Vietnam’s position in the global business landscape.

 

2. PROGRAM LEARNING OUTCOMES (PLOs)

After successful completion of the program, students are able to:

PROGRAM LEARNING OUTCOMES (PLOs) PERFORMANCE INDICATORS (PIs)
I. KNOWLEDGE  
I.1. General Knowledge  
PLO 1: Apply knowledge of politics, law, art and humanity, sustainability, cross-cultures, and globalization to the field of Business Administration. PI 1.1: Apply knowledge of politics to the field of Business Administration.

PI 1.2: Apply domestic and international business regulations for compliance and effective operations in diverse business contexts.

PI 1.3: Apply knowledge of sustainability, cross-cultures, and globalization for effective collaboration and performance in diverse business contexts.

PI 1.4: Apply knowledge of art and humanity to the field of Business Administration.
I.2. Professional Knowledge
PLO 2. Evaluate interdisciplinary business opportunities and challenges using fundamental knowledge and concepts across various business functions. PI 2.1: Assess general managerial principles in complex business environments.

PI 2.2: Assess business operations with interdisciplinary management knowledge.

PI 2.3 Evaluate domestic and international business environments, economies for opportunities and challenges identification in diverse business contexts.
PLO 3a Business Analytics:

Formulate business decisions by applying key theories and concepts in business analytics.

 PI 3a.1: Discuss frameworks of analytical tools, machine learning methods, and ethical data governance principles.
PI 3a.2: Solve professional problems using data-driven analytics and decision-making. (E.X.C.E.L.)
PLO 3b Finance:

Construct financial decision and investment strategies incorporating ESG factors, regulatory compliance, and risk management principles.

 PI 3b.1: Discuss frameworks of financial analysis, valuation, and investment, integrating ESG factors, regulatory compliance, and risk management principles.
PI 3b.2: Propose professional recommendations for financial strategy and portfolio management.
PLO 3c Hospitality Leadership:

Propose hospitality business development strategies incorporating service quality and innovation, customer experience, revenue management, analytical frameworks, and logistics and operation principles.

 PI 3c.1: Discuss service quality and innovation, revenue management, and analytical frameworks, incorporating logistics and operation principles.
PI 3c.2: Propose hospitality business development strategies that meet international standards, enhance customer experience, and increase customer satisfaction.
PLO 3d Marketing:

Develop marketing solutions and strategies based on market research, and consumer behavior knowledge, alongside digital and brand management principles

 PI 3d.1: Discuss marketing strategies using information on a firm’s external and internal marketing environment.
PI 3d.2: Formulate marketing solutions and strategies based on market research data and in-depth knowledge of consumer behavior, digital marketing, and brand management.
PLO 3e Operation and Supply chain Management:

Develop supply chain management strategies incorporating cross-functional coordination, demand management, supply planning, procurement and supplier management, logistics, transportation, risk management and compliance

 PI 3e.1: Discuss demand management, supply planning, procurement and supplier management, logistics and transportation, risk management and compliance on a firm’s data.
PI 3e.2: Design solutions for cross-functional operational and supply chain management improvement in dynamic business environments.
PLO 3f. Entrepreneurship:

Formulate effective business strategies and practices of innovation for new ventures and corporate projects.

 PI 3f.1: Create innovative, feasible, and high-potential new venture and corporate project ideas incorporating strategy, innovation, and entrepreneurship frameworks.
PI 3f.2: Develop business models, systems, networks, and supply sources for the implementation of new ventures and corporate projects.
II. SKILLS  
II. 1. Professional Skills  
PLO 4a Business Analytics:
Master technical tools, machine learning and AI techniques, and visualization for data-driven analytics and decisions		 PI 4a.1: Integrate the latest techniques, technologies, and tools for effective and secure business information and data collection and processing.
PI 4a.2: Integrate technical tools, machine learning and AI techniques, and visualization for effective and secure data analytics and business decision-making.
PLO 4b Finance:
Integrate financial modeling on various data sources for financial analyses and investment.		 PI 4b.1: Master the essential skills to gather and process financial data from diverse disciplinary backgrounds and various data sources.
PI 4b.2: Construct financial modeling on various financial data sets for the interpretation and recommendation of financial strategy and investment.
PLO 4c Hospitality Leadership:
Develop comprehensive analyses on hospitality business development for quality improvement, service innovation, and revenue enhancement.		 PI 4c.1: Conduct customer feedback on service quality collection and analysis for quality improvement and service innovation.
PI 4c.2: Integrate data analytics and financial tools to maximize revenue and profitability while effectively managing hospitality operations in dynamic global and local markets.
PLO 4d Marketing:
Integrate the latest techniques, tools, and technologies in executing market research, marketing strategy and planning, and marketing implementation.		 PI 4d.1: Integrate the latest techniques, tools, and technologies for effective and secure marketing information and data collection and processing.
PI 4d.2: Integrate the latest techniques, tools, and technologies for marketing data interpretation and analysis in executing market research, marketing strategy and planning, and marketing implementation.
PLO 4e Operations and Supply Chain Management:
Integrate data analytics and digitalization, process improvement methodologies and tools, alongside demand planning and forecasting for operational efficiency enhancement and quality improvement.		 PI 4e.1: Develop advanced skills in integrating data analytics and digitalization techniques for operational process optimization and supply chain management efficiency.
PI 4e.2: Master process improvement methodologies, tools, alongside demand planning and forecasting for operational efficiency enhancement.
PLO 4f Entrepreneurship:
Develop a compelling fundraising plan and sales pitches for stakeholders of new ventures and corporate projects.		 PI 4f.1. Create strategic and persuasive fundraising plans tailored to secure support from stakeholders for new ventures and corporate projects.
PI 4f.2. Construct compelling sales pitches that effectively communicate value propositions to stakeholders, driving investment and commitment to new ventures and corporate initiatives.
II.2. General Skills  
PLO 5: Digital & Data Proficiency & Research skill: Master analytical and technological skills for evidence-based decision making in various business contexts PI 5.1 Adapt statistical and analytical skills on various business and economic data.

PI 5.2 Adapt digital and emerging technological tools effectively for business decision marking in various business contexts.

PI 5.3 Develop business research effectively for evidence-based decision making and opportunity evaluation in various business contexts
PLO 6. Critical & Creative Thinking:
Adapt critical, creative, strategic, and systems thinking for problem-solving, value creation, and innovation in diverse business contexts.		 PI 6.1 Formulate arguments and evidence-based solutions to complex problems in the field of business administration

PI 6.2 Adapt creative thinking and innovation in the formation, development, and implementation of business ideas

PI 6.3 Adapt strategic and systems thinking for business problem-solving within the global context
PLO 7: Teamwork and Entrepreneurial leadership
Maximize business collaboration with teamwork skills and entrepreneurial leadership across disciplines and cultures.		 PI 7.1 Manage collaboration seamlessly within diverse teams with one’s sense of autonomy, judgment, and adaptability.

PI 7.2 Manage tasks and projects with entrepreneurial leadership and innovation for business success.
PLO 8: Communication and Globalization Skills Create effective communication with a range of audiences across cultures. PI 8.1 Create effective business communication using verbal and written skills in multicultural settings.

PI 8.2: Navigate multicultural and globalized environments with adaptability and respect for both common standards and diverse perspectives.
III. ATTITUDE  
PLO 9. Adaptability, Resilience, Life-long learning and entrepreneurial mindset: Display resilience, adaptability, life-long learning ability, and entrepreneurial mindset in dynamic business environments. PI 9.1 Display resilience and adaptability in turbulent and uncertain business environments

PI 9.2 Practice lifelong learning for personal and career advancement

PI 9.3 Display a proactive entrepreneurial mindset, characterized by opportunity recognition, innovative problem-solving, and the ability to adapt to dynamic business environments.
PLO 10. Professional ethics, Social Responsibility, and Sustainability: Practice business ethics, sustainability, and social responsibility when addressing business challenges. PI 10.1. Display strong work ethics, professionalism and personal integrity to foster trust, accountability in business practices.

PI 10.2 Incorporate ethical and social responsibilities, community engagement, sustainability, and empathy in addressing business challenges.

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