Research

Research Highlights

“Looking through the customer’s eyes”, using eye-tracking, in-depth interviews and surveys to examine wellness quality of Vinpearl hotels and resorts

Dung Le Thi Phuong
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“Looking through the customer’s eyes”, using eye-tracking, in-depth interviews and surveys to examine wellness quality of Vinpearl hotels and resorts

Improvements to the model to convert user generated content (UGC) to structured data in hotel service quality using sentimental analysis – Case study of Vinpearl

Lan Tran Phuong
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Improvements to the model to convert user generated content (UGC) to structured data in hotel service quality using sentimental analysis – Case study of Vinpearl

Evolving Digital Consumer Behavior and Social Customer Relationship Marketing (CRM): A Comprehensive Approach Integrating Data from Consumer and Firm

Kyunghwa Chung (Jenny)
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Evolving Digital Consumer Behavior and Social Customer Relationship Marketing (CRM): A Comprehensive Approach Integrating Data from Consumer and Firm

Stability, efficiency, and resilience of hotels during Covid-19 pandemic: The role of capital structure and ESG strategy

Lan Nguyen Thi Mai
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Stability, efficiency, and resilience of hotels during Covid-19 pandemic: The role of capital structure and ESG strategy

Employee learning in tourism and service experiences during Covid-19 pandemic

Giang Phi Thi Linh
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Employee learning in tourism and service experiences during Covid-19 pandemic

At the Crossroads of International Relocation: What Makes The Influence of Reputation Stronger?

Jin Suk Park
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At the Crossroads of International Relocation: What Makes The Influence of Reputation Stronger?