[Industry Speaker Series] Online Talk With Google Vietnam’s Head Of Marketing

“Can you describe Google’s marketing strategy with one word?” was one of the questions that Ms. Tammy Phan – Google Vietnam’s Country Head of Marketing – received during a talk with students from the College of Business and Management, VinUniversity.

Opening up to VinUniversity students, Ms. Tammy revealed that Google’s Marketing strategy can be summed up in just one word: “Magic”. “The role of Marketing at Google is to understand the users and the products’ magic profoundly enough to connect them together.” As a developed corporation with a presence in countless countries around the world, the most essential thing is to understand the people and unique local culture of each country before working its way to bring the product closer to everyone.

Among the critical insights revealed to VinUniversity students were the qualities Google typically looks for in a candidate and how to stand out from other candidates from Southeast Asia. According to Ms. Tammy, proactive learning and accumulation of experience is of utmost importance at Google regardless of whether you’re an intern or a full-time employee, which is a trait VinUniversity also aims to develop in students through the active learning approach. She also believes that VinUniversity students have significant advantages when studying in a very young and dynamic environment with endless development opportunities. This will act as a strong foundation for students to strive for success and to contribute to society in the future.

With degrees from Stanford University and INSEAD University – two of the world most prestigious business universities, Ms. Tammy has worked in multinational corporations including Accenture, The Boston Consulting Group, and American Express. In her 6th year at Google, she is currently responsible for connecting products, users, partners, media, and government agencies to facilitate the company’s growth both domestically and internationally. As part of the Industry Speaker Series, which invites industry leaders and experts from various fields to closely interact with VinUniversity students, Ms. Tammy Phan has brought plenty of valuable insights from her own experience

(Article by Tran Thao Phuong – First-year student of Business Administration major, VinUniversity)