Research

Research
Research Highlights
“Looking through the customer’s eyes”, using eye-tracking, in-depth interviews and surveys to examine wellness quality of Vinpearl hotels and resorts
Dung Le Thi Phuong
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Improvements to the model to convert user generated content (UGC) to structured data in hotel service quality using sentimental analysis – Case study of Vinpearl
Lan Tran Phuong
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Evolving Digital Consumer Behavior and Social Customer Relationship Marketing (CRM): A Comprehensive Approach Integrating Data from Consumer and Firm
Kyunghwa Chung (Jenny)
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Stability, efficiency, and resilience of hotels during Covid-19 pandemic: The role of capital structure and ESG strategy
Lan Nguyen Thi Mai
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Employee learning in tourism and service experiences during Covid-19 pandemic
Giang Phi Thi Linh
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At the Crossroads of International Relocation: What Makes The Influence of Reputation Stronger?
Jin Suk Park
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